Youtube is probably known to everyone. It is a website designed for sharing video content.
What do businesses need to know about Youtube to achieve greater sales with it?
- I recommend a separate Google account for Youtube, in case anything unexpected happens.
- I recommend partnering with a well-known person, as it will be easier to reach a larger number of video views.
- Use Youtube for visibility in search engines, since the owner of Youtube is the search engine Google.
- Check the blog Youtube Trends to see what is currently trending.
- A viral video is very difficult to achieve; positive emotions are key to it.
- I recommend a video no longer than three minutes.
- Have clear goals before publishing, as to why you are doing it in the first place.
- The content of the video is very important (if you have no ideas, I recommend e.g. educational or how-to videos, videos for building an email list, customer testimonials, company event announcements, answers to the most frequently asked questions by customers, etc.).
- A good-looking channel is important (Youtube banner and channel background).
- Use a teaser or trailer to help you more easily convert viewers into subscribers (keep it under 90 seconds). Don’t forget to include a call to action explaining why viewers should become your subscribers.
- Use annotations, which are free and simple to use. These are six different types of comments added to videos.
- Use Youtube Analytics to find out who your viewers are.
- Consider a strategic partnership with other Youtube channels (featured channel).
There are various marketing options on Youtube:
– Indirect advertising: This involves creating a channel on Youtube and publishing videos.
– Direct advertising: Purchasing ads on Youtube.
What do you need to know about direct advertising?
You can define your target audience based on location, gender, age, and interests. The user must wait 5 seconds before they can skip the ad. In this case, the advertiser only pays for those ad views that are longer than 30 seconds, or if the ad is shorter, for however long it lasts.
You have three advertising options:
– Before other people’s videos (in-stream ads).
– On the right side.
– In Youtube search results.
Recording equipment:
- Camera e.g. HD flip camera, or even your phone (don’t forget the microphone). I personally use a Cannon EOS 700D.
- Video editing software, where the choice depends on your computer, e.g. Camtasia, Imovie, Windows Movie Maker, Telestream or for example the free screen capture program.
- Microphone e.g. Blue microphone SnowBall Ice, zoom hn4, Sony ECM CS3 or find one on Ebay, e.g. Lavalier Lapel Tie Clip Interview Condenser Microphone.
- Lighting e.g. cowboy studio lighting kit lamp or Photo Video Studio Light Lamp.
Video optimization
The following factors are said to influence video rankings:
- Keywords in the title and description
- Tags
- Links to the video
- Average watch time
- Likes
- Shares
- Number of subscribers
- Comments
- etc.
Videos more easily and quickly achieve an organic position in search engines. I recommend using the Youtube Keyword Tool, which is different from the Google Keyword Tool. Start your videos with keyword analysis.
Start the description with the URL. Pay attention to the first 160 characters, as this is what is visible in the search engine. Thumbnails are very important, as they are essentially your advertisements. Their technical requirements are 1280 x 740.
Can your company earn money from Youtube?
The answer is YES. The first option is a partnership with Youtube. Partners are not allowed to talk about their earnings under contract, but on average you can expect between 300 and 2,500 dollars per million views. You can only become a partner by invitation from Youtube, which determines that your video will go viral, using a special algorithm for this purpose. Your best option for earning money is to acquire various video sponsors or create a video in collaboration with a specific company.
Examples of good videos:
– TNT advertisement
– Old Spice advertisement
– Advertisement for a new movie – scary child
– Advertisement kissing a nerd and a beauty
– Blendtec blender advertisement
– Orabrush advertisement
– 25 ways to tie a scarf
– Trip to Disneyland
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