Are you interested in how you can easily earn money on Facebook, if you’re already using it on a daily basis? Imagine sitting down on the couch after a long and tiring day, wanting to spice up your evening a little, explore, buy, or perhaps sell something. Facebook Marketplace is the right destination for all of the above in one place.
It is available to everyone who has the Facebook app installed, as Facebook Marketplace is already integrated into it. It is such a simple and pleasant tool to use that any individual can quickly and easily master it. You can browse, buy, or sell without any special procedures or lengthy deliberate preparations.
So how do you sell on Facebook Marketplace and what are the advantages of selling through this platform? You can sell everything from vehicles, apartments, electronics, musical instruments, toys, pet products, clothing, and home equipment, and many more. Each of these categories has several subcategories beneath it, so you can define your selection even more precisely. Whatever you want, need, or are selling, you can narrow it down using filters for price, category, and also location and area where you want to sell or buy.
What are the advantages of selling on Facebook Marketplace?
You are actually missing out on a great many earning opportunities if you don’t take advantage of what Facebook Marketplace has to offer right at your fingertips. It is currently a very popular selling platform, mainly because everything happens quickly and it is very transparent. The frequency of item sales is very high, a huge number of items are being added, and everything sells quickly.
Consider whether you might have something at home that you’d like to sell, but it’s not worth the time to create a dedicated Facebook ad for it. You can also sell your handmade or other products that are part of your business. This is truly instant selling. Someone in your area is browsing Facebook Marketplace and looking for a specific item. Here they have the option to contact you in an instant and come to pick up the item, or you can ship it to them.
1. 100% free selling platform
Advertising and selling on Facebook Marketplace are completely free. You do not need to pay Facebook any fees for using and selling through this platform (platform fees). Other online selling platforms, such as eBay, Etsy, Amazon, etc., charge the seller a certain percentage of fees from the price of the sold item with each sale. This does not exist on Facebook Marketplace — use is completely free.
2. Low competition
Local competition is usually quite low, so you have fairly high chances of selling your items quickly. If you were to sell the same thing on eBay, for example, there are at least hundreds of items similar to yours — the competition is very high. It will be harder to stand out and it will take longer to sell your products.
3. Facebook Pay is free
Some people opt for a bank transfer, others for payment upon pickup, and others choose Facebook Pay. If you decide to receive or make payments through Facebook Pay, its use is also completely free, with no fees or additional costs. When selling and paying via bank transfer or Facebook Pay, the amount is simply transferred. If you are selling items with non-round prices, for example, Facebook Pay is a very convenient tool. The buyer doesn’t need to worry about having exact change, and the seller doesn’t need to worry about giving change back. It’s a simple transaction. You simply link Facebook Pay to your payment card and you can start using it right away. Transaction costs are 0%.
4. Personal pickup – no shipping costs
Most often, the buyers who respond to your listing live nearby or are from the local community. As a result, buyers usually come to pick up the item in person, which saves on shipping costs. If you decide to ship by post, the agreement between you and the buyer determines who will cover the postage costs. There is no obligation or written rule — payment of postage is a matter of mutual agreement, in the event that personal pickup is not possible.
5. Lower item prices
On Facebook Marketplace you can sell at a lower price than you can offer on other platforms. Here you don’t need to account for any additional costs, because there simply aren’t any. The use of the platform itself is free, there are no selling fees and no transaction costs. By avoiding all of this, you don’t need to include any additional costs in the final price of the item.
6. Increased reach to buyers
Do you have a small business and make your own products? Or do you want to earn money by selling things you have at home that no longer serve you? Regardless of what your initial intention is, all sellers (and buyers) are welcome on Facebook Marketplace. You will be able to offer and expand your brand or items to the wide population already on Facebook. In addition, by using simple filters you can easily target those groups of people you want to sell to. Set the location and category, and buyers will find their way to your listings on their own.
People go to Facebook Marketplace with the intention of buying something and mostly know exactly what they need. Facebook itself also suggests products to buyers through its algorithms based on their past searches. This way, the right customers who are looking for your item and considering a purchase will find your listing. This means high chances of interaction that can quickly lead to a sale. An excellent platform worth taking advantage of for easy earnings without any special knowledge or skills.
How to sell on Facebook Marketplace?
Creating a listing on this platform is very simple and designed for quick entries. Open Facebook Marketplace on your Facebook profile. If you are on a desktop computer, select Create new listing, and if you are working on a mobile phone, select Sell. Add photos, a title, a price, choose the product category, condition (used – like new, well preserved, moderately preserved) and a description. Publish your listing and you’re almost there!
Now all that’s left is interacting with potential buyers who contact you. If you change your mind in the meantime, you can also change the price, or if you decide not to sell the item, simply delete the listing. Also, no purchase is binding – if someone contacts you, they are not necessarily the final buyer.
How to increase sales on Facebook Marketplace?
There are quite a few options to improve your listing to the point where it will really stand out. First and foremost is choosing the right keywords, which you include in the title and the description of the item itself. This improves your chances of your listing being shown to exactly those buyers who are searching for your item. For example, if you are selling a couch, you can write couch – sofa set right in the title. You never know which word a potential buyer will type into the search bar, so choose both and increase your chances of the listing being displayed.
Write a longer item description. Don’t forget that buyers don’t see the product in person and need a description that will provide them with all the necessary information. If you’re not sure exactly what to write in the description, put yourself in the buyer’s role. What would interest you as a buyer about the product? What would you want to know? Often many sellers forget to note basic things such as the age of the item, its condition, dimensions, technical specifications, etc. Many a buyer stops at such a listing, but because it lacks information, moves on in search of better offers. Don’t miss out on the opportunity to sell and make an effort with your presentation – also use keywords in the item description itself. Optimizing your listing will pay off, as it will shoot it straight to the right buyers.
Create quality images of your item. What makes the first impression on a buyer? First and foremost, the visual aspect stands out, even before they click on the listing. Make sure the images are high quality, clear, and attractive. Photograph the product from different angles so buyers can get an accurate idea of it. A clean, empty background without unnecessary additions and clear natural daylight is recommended. If you have the option, you can also hire a photographer to take professional photos of your items.
What is prohibited from selling on Facebook Marketplace?
Facebook restricts the sale of certain services and items that are regulated by the principles in the company’s standards and policies. All sales listings must comply with specific rules and must not violate them.
It is prohibited to sell: alcohol, animals, body parts and fluids, unauthorized digital content for electronic devices, real or counterfeit documents, currencies, gambling and other games of chance, items with dangerous, harmful, or hazardous content, medical products, items containing nicotine, personal sexual services, job offers or other business models, misleading and violence-oriented content, drugs, prescription medications, recalled products, stolen items, subscriptions to digital products, intellectual property of third parties or companies, tobacco products, used cosmetic products outside their original packaging, weapons and explosives, event tickets, and gift cards.
Listings must not contain discrimination against people based on personal characteristics, race, place of residence, religion, gender, health conditions, etc. It is also prohibited to post empty listings without content, news, or humorous content.
Join and earn!
More than 800 million monthly users places Facebook Marketplace high on the list of popular selling channels. Many small businesses have already achieved great success selling on this platform. Likewise, some individuals find it so enjoyable and convenient that they have built up a considerable income.
With the personalized selling approach that Facebook Marketplace is built on, it brings sellers high conversions. Based on what a buyer is searching for on other websites, Facebook’s algorithm suggests a range of products currently being sold in their area. Given that Facebook knows the buyer’s preferences, you as a seller on Facebook Marketplace are in exactly the right place and always at exactly the right time.
Don’t miss the invitation:
If you want to learn even more tips and specific guidance for successful selling through Facebook, you can watch the free Facebook webinar, which takes place every Monday. Register here – https://zannekrep.com/brezplacni-webinar4/
