This time I have written a summary of the knowledge I gained from Neil Patel, whom I have been following for a few years and spent a lot of time on.
Are you interested in what the key takeaways are that will be relevant to you and your business?
The Wall Street Journal says Neil Patel is one of the most influential people on the web. He is a co-founder of several companies and advises renowned companies such as Amazon, Google, NBC, etc. He also received recognition from President Obama.
If you use email marketing for your business, the best time to send emails is at 3 PM on Thursday. 85 percent of people open an email within two days of receiving it. Interestingly, only 21 percent of purchases are made within two days of receiving emails, and 32 percent within two weeks of the email being sent. If you are working to get people onto your email list, you will also be interested in why people unsubscribe from email lists. The most common reasons for unsubscribing are: emails arrive too frequently, the content in emails is repetitive or has become boring, the recipient receives too many emails from multiple different companies and has made a selection, etc.
The best tactics for acquiring your customers’ contact information are: email marketing and landing pages, content marketing (where you build on content), search engine optimization, social media marketing, and webinars.
Patel says it is very important to have a website optimized for mobile devices. Infographics, where content is presented with graphics, are a trend that will see ever-increasing demand on the web. In addition to infographics, also use video, as 90 percent of the information our brains perceive is visual information, which is processed up to 60,000 times faster by the brain than words.
On Google, 53 percent of people click on the first link, while only 4 percent click on the fifth. The eternal question of what the key factors are that influence your website’s ranking in search engines includes: your on-page optimization and its content, the trust and authority of your website, quality links from other websites, etc.
Webinars are also very good for collecting emails. According to Neil Patel, the best day to host a webinar is Tuesday. Remarketing is also very effective — a strategy where we want to reach those who have already visited our website but have not made a purchase. In his opinion, 70 percent of visitors who reach your shopping cart (if you have an online store) abandon the process.
If you have an online store, don’t forget to test your “add to cart” buttons (in his case, the orange button had almost twice the response rate compared to the green one). According to Patel, the “Add to Cart” button performs significantly better than the “Buy Now” button. Page load time is also very important, as 47 percent of visitors expect a website to load within 2 seconds. Every second lost due to page loading can mean a 7 percent decrease in conversion, which I explained at the beginning of this post. Conversion is very important online and refers to how many people (as a percentage) who visit your website actually make a purchase.
A real-world conversion example cited by Neil Patel:
- 4,200 people sign up for your newsletter to receive your e-book.
- 3,400 actually download your e-book, which is 81 percent.
- 1,880 perform at least one activity, which is 45 percent.
- 375 actually make a purchase, which in this case is a 9 percent conversion.
ROI (return on investment): Neil cited the example of email marketing, where for every $1 you spend, you should get back $40. Another example is SEO (search engine optimization), which should return approximately $22 for every $1 spent.
Use an upsell strategy, which means offering the customer a more expensive product and some add-on, or trying to sell them a larger quantity, thereby increasing your profit. Neil Patel shows an example on Amazon, which offers you several options when making a purchase: the most frequently bought items alongside this product, and what other customers who viewed this item also bought, etc.
You can visit Neil Patel’s website and blog, where there is a lot of other useful information, at neilpatel.com
