If you typed “amazon prodaja” (Amazon selling) into Google, you’re probably looking for just one thing:
How to make money with Amazon.
No theory. No motivational quotes. No “quick schemes” promising millions overnight.
Instead, a concrete system that works – and one that you can start building yourself, as a Slovenian, even if you’ve never sold anything online before.
For more than ten years now, I’ve been helping Slovenians create additional – or even primary – income online. Selling on Amazon is one of the methods I recommend most often, because it’s proven, systematic, and sustainable in the long run.
In this article, I’ll explain everything you need to know:
- What selling on Amazon is and how it works
- What Amazon FBA is and why it’s the key to passive income
- How to choose the right product (and which criteria matter most)
- How to find a supplier and get started with a minimal investment
- How much money you need to get started
- How much you can realistically earn
- What mistakes beginners make – and how to avoid them
- Why selling on Amazon is an opportunity right now
No long introductions. Let’s get started.
1. What is selling on Amazon?
When you talk about selling on Amazon, you’re talking about entering a market that has already been built. The customers are already there. The trust has already been established. The logistics are already taken care of.
Your task is simple: find the right product and offer it to customers who are looking for it.
No website of your own. No huge upfront investment in infrastructure. No warehouse of your own.
That’s why selling on Amazon has become one of the most popular ways to earn money online worldwide – and why more and more Slovenians are using it to build a serious additional income.
2. Why selling on Amazon is one of the biggest opportunities today
Here’s a truth that many people overlook: Amazon is a marketplace with built-in traffic.
When you open your own online store, you have to bring in customers yourself. You pay for Google ads, Facebook ads, SEO, email marketing… And even then, there’s no guarantee that anyone will buy.
On Amazon, it’s completely different:
- Billions of searches per month – Customers on Amazon search for products with the intent to buy. These are “buying intent” searches – when someone types “food storage container” on Amazon, they’re ready to buy. Right away.
- Amazon Prime – Millions of customers pay a monthly subscription for Amazon Prime precisely because they get fast delivery. Your product, sold through the FBA system, is automatically eligible for Prime delivery – which dramatically increases your conversion rate (the percentage of shoppers who buy after visiting your page).
- Global market – As a Slovenian, you sell to customers in Germany, France, America… Not to Slovenians. That means a market with significantly greater purchasing power.
- Passive income – Once the system is set up, you sell 24 hours a day, 7 days a week – without your active work.
Selling on Amazon combines the three key things that matter most in an online business: a huge market, a trustworthy logistics system, and the ability to build your own brand.
Want to see how the whole system works in practice? Join me at the free webinar and I’ll show you the concrete steps.
3. How selling on Amazon works (the system step by step)
Amazon is a marketplace – an online marketplace where buyers and sellers meet.
Similar to how Bolha or eBay is a marketplace, only on a much larger and more organized scale.
The entire selling process on Amazon looks like this:
- You create a seller account (Amazon Seller Central)
- You choose and source a product – with the help of market analysis
- You send the product to Amazon’s warehouse
- You create a listing for the product on Amazon
- A customer finds your product through Amazon’s search engine
- The customer orders – Amazon takes care of packing, shipping, and support
- Your earnings are paid out by Amazon to your account every 2 weeks
On paper it sounds simple – and at its core, it really is. But each of these steps requires knowledge and proper execution. That’s exactly why some people succeed and others don’t.
4. What is Amazon FBA – an explanation for beginners
FBA is an abbreviation for Fulfillment by Amazon – which in plain terms means “Amazon takes care of logistics and shipping for you.”
When you sell through the Amazon FBA system, Amazon:
- Stores your products in its distribution centers
- Packs every order
- Ships to customers (all across Europe or America)
- Handles returns and complaints
- Manages customer support 24/7
And what do you do? You take care of:
- Choosing and ordering the product
- Creating your own brand (branding – the visual identity of your product: name, logo, packaging)
- Optimizing your product page on Amazon
- Advertising and growth
That’s why selling on Amazon through the FBA system is so appealing: once the system is set up, Amazon works for you.
No warehouse of your own. No packing. No trips to the post office. No late-night calls from unhappy customers.
5. How to Make Money with Amazon – All Models Explained
There isn’t just one way to make money on Amazon. Here’s an overview of all the models – with an explanation of who each one is right for:
Affiliate Marketing
You promote other sellers’ products and earn a commission (a percentage of the sale price) for every purchase made through your link. No starting capital is needed, but earnings are lower and depend on the traffic you bring in.
Online Arbitrage
You buy a product cheaply in one online store and sell it for more on Amazon. You earn the difference. It’s well suited for a quick start, but it isn’t scalable and takes a lot of time to find opportunities.
Wholesale
You buy products in bulk directly from manufacturers or distributors and resell them on Amazon. Margins are lower, but it’s a stable model for those who have access to suppliers.
KDP – Kindle Direct Publishing (digital books)
You create and publish your own book or notebook (e.g., a journal, planner, or workbook) through Amazon’s self-publishing system. Amazon takes care of print-on-demand and delivery. It’s an excellent passive income source, but it requires creativity and content.
Private Label (your own brand)
You find an existing product from a manufacturer, put your own brand on it, and sell it as your own brand. This isn’t reselling – it’s building your own business. Higher margins, your own identity, room to grow, and the option to sell the brand later.
For beginners who want a long-term, scalable system, Private Label is absolutely the best choice. And that’s exactly what I talk about most of the time in my webinars.
6. Private Label: The Best Model for Long-Term Income
Private Label (your own brand) is the model I recommend to anyone who is serious about building an Amazon business.
Here’s the logic:
When you sell a generic, unbranded product, you compete with hundreds of other sellers of the same product – the only difference is price. It’s a price war that nobody wins.
But when you sell your own brand, you’re unique. Your logo, your packaging, your story, your reviews. A customer can’t buy “your” product anywhere else.
Example: Instead of selling a “generic wooden box,” you sell “LuxBox – Premium Wooden Jewelry Box” with your own packaging, logo, and laminated insert.
Same product. A completely different position in the market.
Advantages of the Private Label model:
- Higher margins (because you’re not in a price war)
- Protection from copycats (the brand is yours)
- Value building – over time, the brand becomes valuable in its own right
- Option to sell the business – successful Amazon brands sell for 2–4 times their annual profit
Want to learn exactly how to build your first Amazon brand? Join me at my free webinar
7. How to Find the Right Product to Sell on Amazon
Choosing a product is the most important step in the entire Amazon business. The right product means success. The wrong product means you work hard but see no results.
Criteria for a Good Amazon Product
1. Sufficient demand Demand means customers regularly search for and buy the product. Goal: at least 300 sales per month on Amazon for that category.
2. Manageable competition Never enter a niche where the top sellers have 10,000 reviews. Look for niches where competitors have between 200 and 800 reviews – that’s still within reach for a newcomer.
3. Healthy margin Margin is the difference between the sale price and all costs (the product’s purchase price + shipping + Amazon fees + storage costs). Goal: at least a 30–40% net margin.
Example:
- Selling price: €30
- Product cost: €8
- Shipping + Amazon fees: €13
- Net profit: €9 per unit
If you sell 300 units per month: 300 × €9 = €2,700 per month.
4. Convenient size and weight Smaller and lighter products mean lower shipping and storage costs. To start with: nothing bigger than a shoebox and nothing heavier than 1–2 kg (2–4 lbs).
5. Not seasonal Seasonal products (Christmas decorations, summer gadgets) have only a couple of months of selling season. To start, look for a product that sells steadily throughout the year.
6. Price between €20 and €60 This range is optimal: the price is high enough for a healthy margin, but not too high for an impulse purchase.
Tools for product research
- Helium 10 – a comprehensive platform that shows monthly sales, competitor revenue, keywords, and trends. One of the best investments for an Amazon seller.
This tool is a must for serious Amazon selling. Without data, choosing a product is guesswork.
8. How to find a supplier
Once you’ve chosen a product, you look for a manufacturer. The most popular platform for this is Alibaba.com – a B2B (business-to-business) online marketplace where Chinese and other manufacturers offer their products in larger quantities.
When searching for a supplier, never look only at the lowest price. The lowest price often means the worst quality or – in the worst case – a scam. Focus on the following:
Alibaba Trade Assurance is a free protection service that safeguards your order from payment to delivery. If the supplier doesn’t ship the goods on time or the quality doesn’t match the agreement, Alibaba refunds your money. The key rule: never pay outside the Alibaba system (e.g., via Western Union or direct bank transfers to a personal account), because then you lose all protection.
Verified Supplier is a badge meaning that Alibaba or an independent company (e.g., SGS or TÃœV Rheinland) has physically visited the factory and checked its premises, machinery, certificates, and past business results. A supplier with this badge can’t be “a room with a computer and fake photos.” It actually exists and has the capacity to handle your order.
Verified Supplier Pro is the highest level of trust on Alibaba. These suppliers have gone through even stricter inspections and have proven excellent quality, fast responsiveness, and support. If you choose a supplier with this badge, you greatly reduce the risk of any problems.
Years on the platform: Always check how many years the supplier has been on Alibaba. I recommend at least 3 years or more. The longer they’ve been there, the more reliable they are.
The supplier search process:
Step 1: Search for the product on Alibaba Type in a keyword (in English), compare vendors, and look at prices, MOQ (Minimum Order Quantity), and seller ratings.
Step 2: Contact at least 5–10 suppliers Send a short message: describe what you’re looking for, ask for a price, and request a sample. The sample is crucial – never order a larger batch before you’ve seen and handled the product in person.
Step 3: Order samples from your top 3 Compare quality, packaging, supplier responsiveness, and delivery time. A good supplier is a partner for the long haul – not just a one-time deal.
Step 4: Negotiate the price Don’t accept the first price. Suppliers expect negotiation. With larger orders, you get lower prices.
Step 5: Order your first small batch To start, I recommend between 100 and 300 units. It’s better to start small with less risk than to overinvest in a product that may not sell.
9. How to optimize your product page (Amazon SEO)
Amazon has its own search engine. When a buyer types in “wooden jewelry box,” Amazon displays products based on how well they are optimized.
Amazon SEO (Search Engine Optimization) is the art of getting Amazon to show you as high as possible in search results for the right keywords.
A keyword is a term that a buyer types into the search bar. Examples: “wooden jewelry box”, “bamboo cutting board”, “silicone baking mat”.
Elements of a great Amazon listing:
Title The title is the most important element. It must contain the main keyword, describe the product, and entice a click. Example: “LuxBox Wooden Jewelry Box – Organizer with 12 Compartments, Gift for Women”
Bullet points (Key points) These are short, easy-to-scan points below the title. In each bullet point, highlight a benefit (not just features) of the product. Don’t write “Has 5 drawers” – write “5 spacious jewelry drawers that protect your treasures from dust and scratches.”
Description A long description below the bullet points, where you tell the product’s story, explain its advantages, and answer any questions buyers may have.
Backend Keywords These are keywords that buyers don’t see, but Amazon takes them into account when indexing. You enter them in Seller Central – the place where you enter all the information about your seller account.
Price Your pricing strategy depends on the competition and your margin. At the beginning, you often start slightly lower to get your first sales and reviews.
10. Photos: Why They’re Worth Every Penny
A buyer on Amazon can’t pick up the product. They can’t smell it or try it out. The photo is the only physical contact between the buyer and your product.
Bad photos = low conversion = fewer sales. End of story.
Great photos must:
- Show the product on a white background (Amazon requires a white background for the main photo)
- Show the size (a comparison with a hand, a table, or a familiar reference)
- Show real-life use (lifestyle photos)
- Highlight the key benefits (infographics on the photo)
- Look professional – nothing blurry, poorly lit, or unprofessional
The investment in professional photos (150–350 EUR) pays for itself with your first sales. It’s not an expense – it’s an investment with one of the best returns in the entire Amazon business.
11. How Much Money You Need to Get Started
One of the most common questions: “Žan, how much money do I need?”
Here’s a realistic breakdown:
| Cost | Approximate amount |
| First batch of products (100–200 units) | 400–800 EUR |
| Shipping to the Amazon warehouse | 80–250 EUR |
| Amazon Professional Seller account | ~39 USD/month |
| Samples from suppliers | 30–100 EUR |
| Professional photos | 150–350 EUR |
| Branding (logo, packaging) | 50–200 EUR |
| Amazon PPC advertising (first month) | 100–300 EUR |
| Research tools (Helium 10 or JS) | ~50 USD/month |
Total to get started: at least 1,000 EUR.
The key thing to understand: This isn’t money “spent.” It’s an investment in a business – an investment that comes back and then grows.
12. How Much You Can Realistically Earn Selling on Amazon
I’ll tell you what I see with the real people I’ve mentored.
I have clients who make as much as 50,000 euros in revenue per month (about 12,500 euros in profit).
The best example? Some people build an entire Amazon brand and sell it for a six- or seven-figure sum. That’s not a myth – there are platforms like Flippa and Empire Flippers where deals like this happen every day.
But you don’t start with a mega-sale. You start with one product, one customer, your first review.
13. From Your First Sale to Scaling
Scaling means growth – expanding your business once the foundation is stable.
Once you have one successful product:
- Add a second product in the same niche or a related category
- Expand to other marketplaces – e.g., from Amazon.de to Amazon.fr and Amazon.es
- Increase your advertising (Amazon PPC – Pay Per Click, paid advertising within Amazon)
- Optimize your existing listings based on data
- Build external traffic – e.g., TikTok, Instagram, or a blog
Scaling isn’t a leap into the unknown. It’s the systematic addition of layers on top of an existing foundation.
And that’s exactly why selling on Amazon isn’t a one-month project. It’s a system for building a long-term business.
Want to see what this system looks like from the inside? Sign up for my free webinar and I’ll walk you through it step by step
14. The Most Common Beginner Mistakes (and How to Avoid Them)
After years of working with Slovenians who are starting out selling on Amazon, I keep seeing the same mistakes again and again. Here are the most important ones – and how to avoid them:
Mistake 1: Choosing a product based on gut feeling, not data
Beginners pick a product because they personally like it. That’s a mistake. Selling on Amazon is a business – you choose a product based on market data, not personal taste. The solution: Always check with Helium 10 or Jungle Scout before ordering anything.
Mistake 2: Initial orders that are too large
You order 500 units before checking whether the product even sells. The solution: Start with 100–200 units. Test the market before you scale up.
Mistake 3: Overlooking the competition
Entering a niche where the top sellers have 50,000 reviews is a recipe for failure. The solution: Look for niches with beatable competition – between 200 and 800 reviews for the top sellers.
Mistake 4: A bad listing (photos, copy, keywords)
There’s no point in having a great product if the listing doesn’t attract the buyer. The solution: Invest in professional photos. Learn how to write a listing for Amazon. Use the right keywords.
Mistake 5: Neglecting reviews
Reviews are gold on Amazon. A new product without reviews is hard to sell. Solution: Activate the “Request a Review” feature in Seller Central (with one click, this feature sends the customer a review request). Never buy fake reviews – this violates Amazon’s rules and you risk a permanent account suspension.
Mistake 6: Quitting After the First Month
Selling on Amazon is not a sprint. It’s a marathon. One month is too little to judge. Solution: Give yourself at least 3 months to get your business set up. Those who stay persistent see results.
Mistake 7: Disorganized Accounting and Margins
Many people don’t know exactly how much they earn because they don’t track all their costs. Solution: From day one, know exactly: purchase price, shipping, Amazon fees, storage costs, advertising. That’s the only way to know whether you’re making a profit or not.
15. Selling on Amazon Works for Slovenians Too – Why?
You might be thinking: “Žan, but I’m from Slovenia. Does this really work for me?”
The answer is: Yes. And it’s actually one of the advantages.
You’re selling on the American Amazon – not the Slovenian one. That means:
- More customers (America has 330 million people)
- Higher prices (purchasing power is significantly higher)
- Greater growth potential
Being from Slovenia puts you at no disadvantage. All you need is a bank account and the internet – which you already have.
16. Do I Need a Mentor?
There’s a huge amount of information about selling on Amazon online. The problem is that most of it is superficial, outdated, or made by YouTube videos that sell a dream, not a system.
A mentor saves you time and money. You skip the mistakes that cost months and hundreds of euros, and go straight to the path that works.
That’s exactly why I created a free webinar where I explain:
- How to choose the right product using market analysis tools
- How to check the competition and calculate your margin
- How to find a reliable supplier
- How to build your own brand on Amazon
- The specific steps I follow myself
No payment. No obligations. Just the knowledge you need to get started.
👉 Sign up here
17. Frequently Asked Questions About Selling on Amazon (FAQ)
Is selling on Amazon suitable for complete beginners? Yes. The system is learnable and proven. Everyone who sells successfully on Amazon today was once a beginner. The only difference is that they decided to start.
Do I need to have my own company? It’s smart to register a sole proprietorship (s.p.) or an LLC (d.o.o.) – do so on the advice of your accountant.
Do I need my own warehouse? No. The Amazon FBA system takes care of storage, packing, and shipping for you. This is one of the key advantages.
Do I need to know English? Most communication is written – with online translators and artificial intelligence, this is easy.
What is BSR and why is it important? BSR (Best Seller Rank) is Amazon’s number that shows how well a product sells in its category. Lower = better. A product with a BSR of 500 sells significantly better than a product with a BSR of 50,000. When analyzing competing products, BSR is one of the first indicators I look at.
What is ROI? ROI (Return on Investment) tells you how much you earn relative to the money invested. Formula: (profit − investment) ÷ investment × 100. The goal for Amazon FBA is at least 50–100% ROI per year.
How much time per week does selling on Amazon take? Once the system is set up: 1–2 hours per week. In the beginning (during learning and launch) it’s 4–8 hours per week. But that’s a transitional period – not a permanent commitment.
Is selling on Amazon safe? What are the risks? Every business has risks. The main ones are: choosing the wrong product, a bad supplier, a drop in demand. With good analysis and the right system, you significantly reduce these risks. There’s no such thing as 0% risk – but the risk is manageable.
Selling on Amazon is not a lottery. It’s a system. And systems can be learned.
The question isn’t whether selling on Amazon works. It works – proven, for sellers all over the world, including Slovenians.
The question is: are you ready to get started?
A year from now, you’ll either regret not having started today – or you’ll be writing to me with your results.
I hope it’s the latter.
The next step is clear: join me at the free webinar, where I’ll explain the entire system step by step, with concrete examples and real numbers.
